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The Search Editorial Research into how consumers think, search and make decisions
The Search Editorial Research into how consumers think, search and make decisions
  • The Search Editorial
    • Search Investigations
    • Research Reports
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    • Data Analysis
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    • Concept Blueprints
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Browsing Category

Consumer Intelligence

10 posts

Consumer Intelligence

CConsumer Intelligence
Man typing on laptop representing a side hustle income.
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Affiliate Marketing for People Who Don’t Want to Be Bloggers

There’s a version of affiliate marketing that nobody writes about. Not the one where you post every day,…
CConsumer Intelligence
Full colour image of bloggers in a coding lab - all ages and multi-racial. 'How much do bloggers make per month' article.
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How much do bloggers actually make per month?

Let’s skip the fantasy income screenshots and talk real numbers. I’ve spent years in the content space —…
CConsumer Intelligence
Feature image for the article: 'How to Know If Your Blog Idea Is Worth It (Before You Start)'. A young, white female, home baker, taking a photo of her decorated cake withe smart phone, kitchen in the background.
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How to Know If Your Blog Idea Is Worth It (Before You Start)

Starting a blog is thrilling — but not every idea is worth pursuing. The problem? Bloggers often jump…
CConsumer Intelligence
A hand holding a smart taking a photo for a blog. Feature image for How to Start a Blog Without Using Social Media
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How to Start a Blog Without Using Social Media

Social media is not every blogger’s energy. The good news is — you don’t need it. Blogs were…
CConsumer Intelligence
Young biracial or black female setting up her smart phone camera for content creation for article titled: How to Choose a Blog Niche When You Have Too Many Ideas
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How to Choose a Blog Niche When You Have Too Many Ideas

Introduction If you’re struggling to choose a blog niche, it’s not because you lack ideas. It’s usually because:…
CConsumer Intelligence
Three white men sitting at a table grafting, the room looks like a think tank about what users want; a process of discovery.
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What users want versus what investors and creators define as ‘useful’ content

Google, Bing and others rank useful content—we know this by now. But, if you’re not creating it or…
CConsumer Intelligence
Solopreneur vs Freelancer - multiple version of faces that look alike,suggesting identical personas or similar traits and associations.
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Solopreneur vs Freelancer – which one’s the best niche business model?

“Should you choose a business model based on potential profit? Or one that aligns with your vision and…
CConsumer Intelligence
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Brand vs logo: Do consumers know the difference?

Brand vs logo – 26% of adults are more likely to trust a company1 if they recognise its…
CConsumer Intelligence
Lab with glass shelves alluding to incubating ideas
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41 Niche businesses I’ll never build, but maybe you will | Part 1

I’ve been blogging and content-creating for years. It’s never been consistently under a specific name or brand, but…
CConsumer Intelligence
AI genrated conceptual image of two women’s faces with experimental graphics in black and cream depicting identity subversion. The image is surreal feature image for the article about knowing what you stand for.
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How to define your product: You’ll have one when you know what you stand for

This is something I grappled with when I realized what I was selling was different from what I…
Categories
  • Archive (8)
  • Consumer Intelligence (10)
  • Data Analysis (1)
  • Research Reports (12)
  • Search Investigations (10)
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Products
  • Eczema Baby website idea - Thumbnails of pages found in NBL_Eczema Friendly Baby & Toddlers Concept Blueprint. Some pages are blurred for paywalled content. Baby Eczema Website Idea – Niche Concept Blueprint $10.07
  • Eczema Diet website idea -Thumbnail image of cover of e-book product - NBL Eczema Friendly Diet Concept Blueprint Eczema Friendly Diet – Niche Concept Blueprint $10.07
  • Eczema Kitchen blog idea -Thumbnail image of cover of e-book product - NBL Eczema Friendly Kitchen Concept Blueprint Eczema Friendly Kitchen Concept Blueprint $10.07
  • Eczema Teens blog idea -Thumbnail image of cover of e-book product - NBL Eczema Friendly Teens Concept Blueprint Eczema Friendly Teens – Niche Blog Concept Blueprint $10.07
  • Thumbnail image of cover of e-book product - NBL Eczema Friendly Home Concept Blueprint Eczema Friendly Home – Niche Concept Blueprint $10.07
Recent Posts
  • No-bake meals: Who caters to singles who don’t own an oven?
  • Blogging Model – A reported look at where blogging actually stands — and where it doesn’t in 2026.
  • What Is a Blog in 2026?
  • Affiliate Income for South Africans – The Laidback Employee’s Guide to a Lucrative Side-Hustle
  • Affiliate Marketing for People Who Don’t Want to Be Bloggers
Featured Posts
  • image of woman pointing at ipad following instructions or information about cooking on stove top, in front of stove with cast iron pan frying an egg.
    No-bake meals: Who caters to singles who don’t own an oven?
    • July 1, 2026
  • trendy desk with pink apple desktop screen and fashionable chair.
    Blogging Model – A reported look at where blogging actually stands — and where it doesn’t in 2026.
    • June 28, 2026
  • White table top, with glasses, journal - aesthetic look
    What Is a Blog in 2026?
    • June 21, 2026
  • photo of a silver Macbook Pro open on desk surface with a graphic of data viz or data chart on the screen in white and greens, depicting affiliate marketing income.
    Affiliate Income for South Africans – The Laidback Employee’s Guide to a Lucrative Side-Hustle
    • June 10, 2026
  • Man typing on laptop representing a side hustle income.
    Affiliate Marketing for People Who Don’t Want to Be Bloggers
    • June 8, 2026
Recent Posts
  • A man and a woman in lab coats in a laboratory looking at multicolour building blocks symbolising and testing blogging platforms - a feature image for the article titled Men and women in lab coats in a laboratory symbolising experimenting with blogging themes - a feature image for the article titled 'Recipe Sites – Best Platforms and Emerging Ones in 2026'
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    Recipe Site Platforms – Established and Emerging Ones in 2026
    • May 14, 2026
  • Image of multiracial women in a laboratory in lab coats experimenting with formulas denoting experimenting with cooking and food content for the article 'How to Start a Profitable Recipe Blog in 2026 (The Stack I’d Actually Use)'
    Read More
    How to Start a Profitable Recipe Blog in 2026 (The Stack I’d Actually Use)
    • May 12, 2026
  • Men and women in lab coats in a laboratory symbolising experimenting with blogging themes - a feature image for the article titled 'Recipe Sites – Best WordPress themes for 2026'
    Read More
    Recipe Sites – Best WordPress themes for SEO and monetization in 2026
    • May 1, 2026
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