• A laboratory setting with men and women sitting at lab tables performing mock experiments - used Asa metaphor for testing the viability of a niche idea
    Niche Blogging

    Stovetop Meals as a food niche: is this micro-niche actually viable?

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    I uncovered a fresh angle in the lucrative, high-search-volume meal prep and food niche. The proposition: “I want to start a blog about meals that only require a stovetop. So no oven is required. Is this a popular idea? Is it worth it?” Strategy always gets me excited so I came up with a micro niche idea inspired by small-space living and budget-friendly, fuss-free meal prep. Truthfully though, I’m a minimalist by nature so anything that requires small-scale innovation fires me up. Let’s discuss meals that don’t require an oven and who needs it? These meals are usually the domain…

  • Three white men sitting at a table grafting, the room looks like a think tank about what users want; a process of discovery.
    Business Intelligence

    What users want versus what investors and creators define as ‘useful’ content

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    Google, Bing and others rank useful content—we know this by now. But, if you’re not creating it or serving it up on your niche investment, then chances are you will struggle to gain attention and thus, traffic. So, what is useful content anyway? Useful is: Looking back, weren’t we – bloggers, content creators, digital property owners, and commentators – always concerned with that anyway? As far as I can remember, we always understood that we needed to get users’ attention with something they needed or desired. So, what’s this ‘useful content’ then, how is it different? Well, it boils down to…

  • An asian female sipping her coffee while looking at her iMac screen, depicting adding quizzes to her Wordpress site.
    Content Development

    Adding quizzes to your WordPress site without building an app

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    You need engagement. Something that keeps people on your site, interacting with your content, sharing it. Quizzes do that. They’re interactive. They’re shareable. And they turn passive readers into active participants. But here’s the problem—most people think adding quizzes means building a separate app or hiring a developer. It doesn’t. And that’s what you need to know. You don’t need to build a separate app That’s the short answer. WordPress quiz plugins do the job—and they integrate directly into your site. No coding. No app development headaches. The plugins worth looking at These work for WordPress.org sites—self-hosted setups where you’ve…

  • Young white female and black male looking at his computer screen - the mood is uplifting as if they’ve just discovered something positive.
    Business Intelligence

    Content site investments – what you need to know in 2026

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    If you’re smart about investing, here’s what you need to do in 2026. Content sites aren’t blogs. Let’s get that straight first. They’re digital assets – revenue-driven and dynamic. And in 2026, they’re going to look different than they did in 2025. What’s changing for content production Multi-format content is the baseline. Plus, AI-assisted creation isn’t optional anymore – allow the functionality to play research assistant, but do not, under circumstances copy and paste as is. Rather learn how to talk to it and how to train it in your own voice, if you must. Personally, I’m still a huge…

  • Non-designer careers - females sitting in a laboratory style studio with their hand sin glass cases to denote experimentation.
    Niche Careers

    Non-designer careers: Where do they work? Industries, roles and strategic opportunities | Part 3

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    A career is a niche too. You choose it to make money on a topic that interested you. Picking a profitable one is as important aligning with one that first your energy too. Non-designers have multiple career options too. Like I said in Part 1, a non-designer isn’t just someone that’s untrained or a non-professional (someone who doesn’t earn from it). This niche has evolved so much. It’s established itself across multiple industries and legitimized itself as a description rather title that opens the door for so many career pivots. Why? Because it has allowed people with transferable skills to…

  • Non-designer sitting at her desk. A Muslim woman looking at iMac desktop screen with graphics on the screen or interface.
    Strategic Research Analysis

    Non-designer economy – What’s next? Market trends and opportunities ahead | Part 2

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    Do you identify as a designer or a non-designer? Either way, there’s a common thread in how both grapple with troubleshooting visual communication. Both are concerned with solutions, the non-designer however, prioritises ease-of-use and a low-lift execution. Now that we’ve discovered who this niche is in and where to find them in Part 1, let’s look at what non-designers need by looking at search intent and actual skills gaps. This will help us understand which way the market is trending. Market trends & growth Design has become democratised over the last 5-10 years. It was brought about largely by the…

  • Popular tools for non-designers. Keyboard key displaying ‘solution presentation’
    Business Intelligence

    Who are Non-Designers? Meet the people building a new creative economy | Part 1

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    Do you prefer to DIY or outsource to professionals? I’ve spent a long time designing for clients and customers who were on the latter side of the fence. Except, presently speaking, there is no fence anymore.  Design has become so democratized (long overdue) that it’s more of a personal or professional and strategic choice, than an obligation. Cue, the non-designer title. This isn’t a patronizing title to segregate the trained and aesthetically discriminating from those who apparently ‘can’t’. Actually, I see it as the most empowering new design niche for those who choose not to educate because it simply isn’t necessary- given…

  • Solopreneur vs Freelancer - multiple version of faces that look alike,suggesting identical personas or similar traits and associations.
    Strategic Research Analysis

    Solopreneur vs Freelancer – which one’s the best niche business model?

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    “Should you choose a business model based on potential profit? Or one that aligns with your vision and your energy?” Introduction If this article piqued your interest, then you’re either weighing up which one description suits you or… You’ve already made the leap—ditching the 9-to-5 in favor of autonomy, flexibility, and the promise of building something on your own terms. Whether you’re about to leap or already in the world of independent work, two labels keep surfacing: freelancer and solopreneur. They sound like the same thing, and perhaps they are interchangeable. After all, both are independent (or so it seems), both answer to…

  • Strategic Research Analysis

    Online Art Education Niche: Two $300 million opportunities hiding inside it. Untapped.

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    Let me ask you something: when was the last time you thought about learning to draw? Was it in-person? Or have you, like so many others in the past, opted for online art classes instead? Maybe it was yesterday. Maybe it was twenty years ago when you doodled in the margins of your school notebook. Or maybe you’re one of those professional designers who suddenly realized you can’t remember the last time you picked up a graphite pencil to sketch. Here’s the thing—you’re not alone. That’s exactly why the online art education market is exploding into a $2.3-14 billion industry…

  • Strategic Research Analysis

    Brand vs logo: Do consumers know the difference?

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    Brand vs logo – 26% of adults are more likely to trust a company1 if they recognise its logo. But does that mean they have a genuine understanding of what the brand stands for? It’s an assumption that everyone knows the exact definition of each and, thus, the difference. But do they? For many consumers, the boundaries between a brand, a logo, a product, and identity blur. This raises some fascinating questions: Do people really think a brand is just its logo? Let’s be honest: a lot of people still do. They see a shiny mark on a website or…