• A laboratory setting with men and women sitting at lab tables performing mock experiments - used Asa metaphor for testing the viability of a niche idea
    Niche Blogging

    Stovetop Meals as a food niche: is this micro-niche actually viable?

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    I uncovered a fresh angle in the lucrative, high-search-volume meal prep and food niche. The proposition: “I want to start a blog about meals that only require a stovetop. So no oven is required. Is this a popular idea? Is it worth it?” Strategy always gets me excited so I came up with a micro niche idea inspired by small-space living and budget-friendly, fuss-free meal prep. Truthfully though, I’m a minimalist by nature so anything that requires small-scale innovation fires me up. Let’s discuss meals that don’t require an oven and who needs it? These meals are usually the domain…

  • Three white men sitting at a table grafting, the room looks like a think tank about what users want; a process of discovery.
    Business Intelligence

    What users want versus what investors and creators define as ‘useful’ content

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    Google, Bing and others rank useful content—we know this by now. But, if you’re not creating it or serving it up on your niche investment, then chances are you will struggle to gain attention and thus, traffic. So, what is useful content anyway? Useful is: Looking back, weren’t we – bloggers, content creators, digital property owners, and commentators – always concerned with that anyway? As far as I can remember, we always understood that we needed to get users’ attention with something they needed or desired. So, what’s this ‘useful content’ then, how is it different? Well, it boils down to…

  • An asian female sipping her coffee while looking at her iMac screen, depicting adding quizzes to her Wordpress site.
    Content Development

    Adding quizzes to your WordPress site without building an app

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    You need engagement. Something that keeps people on your site, interacting with your content, sharing it. Quizzes do that. They’re interactive. They’re shareable. And they turn passive readers into active participants. But here’s the problem—most people think adding quizzes means building a separate app or hiring a developer. It doesn’t. And that’s what you need to know. You don’t need to build a separate app That’s the short answer. WordPress quiz plugins do the job—and they integrate directly into your site. No coding. No app development headaches. The plugins worth looking at These work for WordPress.org sites—self-hosted setups where you’ve…

  • Non-designer sitting at her desk. A Muslim woman looking at iMac desktop screen with graphics on the screen or interface.
    Strategic Research Analysis

    Non-designer economy – What’s next? Market trends and opportunities ahead | Part 2

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    Do you identify as a designer or a non-designer? Either way, there’s a common thread in how both grapple with troubleshooting visual communication. Both are concerned with solutions, the non-designer however, prioritises ease-of-use and a low-lift execution. Now that we’ve discovered who this niche is in and where to find them in Part 1, let’s look at what non-designers need by looking at search intent and actual skills gaps. This will help us understand which way the market is trending. Market trends & growth Design has become democratised over the last 5-10 years. It was brought about largely by the…

  • Solopreneur vs Freelancer - multiple version of faces that look alike,suggesting identical personas or similar traits and associations.
    Strategic Research Analysis

    Solopreneur vs Freelancer – which one’s the best niche business model?

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    “Should you choose a business model based on potential profit? Or one that aligns with your vision and your energy?” Introduction If this article piqued your interest, then you’re either weighing up which one description suits you or… You’ve already made the leap—ditching the 9-to-5 in favor of autonomy, flexibility, and the promise of building something on your own terms. Whether you’re about to leap or already in the world of independent work, two labels keep surfacing: freelancer and solopreneur. They sound like the same thing, and perhaps they are interchangeable. After all, both are independent (or so it seems), both answer to…

  • Strategic Research Analysis

    Online Art Education Niche: Two $300 million opportunities hiding inside it. Untapped.

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    Let me ask you something: when was the last time you thought about learning to draw? Was it in-person? Or have you, like so many others in the past, opted for online art classes instead? Maybe it was yesterday. Maybe it was twenty years ago when you doodled in the margins of your school notebook. Or maybe you’re one of those professional designers who suddenly realized you can’t remember the last time you picked up a graphite pencil to sketch. Here’s the thing—you’re not alone. That’s exactly why the online art education market is exploding into a $2.3-14 billion industry…

  • Female blogger sitting in front of laptop
    Blogging Essentials

    How to start a niche blog – Step-by-Step for Beginners Who Want to Post ‘Something’

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    If you’ve been thinking about starting a niche blog, stop Googling “how to start” and follow this simple guide. I’ve stripped it down to the essentials so you can have your blog up and your first post live in a weekend — without getting stuck in ‘research’ or ‘do-it-yourself’ mode for six months. Step 1: Pick Your Niche in One Sitting Don’t spend weeks (or months or years) agonising over this. Pick a topic you can write about and iterate on at least 20 times without getting stuck = that’s your niche. Commit to it, and move on. Quick way…

  • Niche blogging platforms to choose from - purple and hot pink fluorescent colour screens and human figures viewing the diversity
    Blogging Essentials

    Beginner guide to blogging platforms 2025

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    When you think “blog,” you might imagine a website full of conversational posts. Or if it’s a content site then you’d imagine a website filled with informative articles. But in 2025, blogging (publishing online with a specific point of view) has evolved to include written, visual, and spoken content — and the platforms you choose will shape what you can create, how you share it, and who owns it (a detail that lots of aspiring publishers are not aware of). This guide breaks down the main blogging platforms available to beginner niche bloggers, separated into categories to compare which ones…

  • Lab with glass shelves alluding to incubating ideas
    Business Intelligence

    41 Niche businesses I’ll never build, but maybe you will | Part 1

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    I’ve been blogging and content-creating for years. It’s never been consistently under a specific name or brand, but I’ve been writing, producing, and flipping (occasionally) as a method of creative exploration and monetisation. Some ideas I’ve built out into monetised businesses and others not. In today’s post, I want to take you on a short journey to see the potential in quirky and oftentimes overlooked topics that could be turned into fruitful businesses. Now, as the series unfolds, you might think the ideas are brilliant or outright ridiculous. I’m expecting some aghast reactions. But, stay with me, because part of…

  • Photo of multiple women as alter egos of the same women to inform the article about whether you’re a founder or investor
    Business Intelligence

    Niche blogger – Are you a founder or an investor? Two pathways to content site ownership we often overlook

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    Ask yourself whether you’re a founder or investor before you start a so-called blog. Many aspiring bloggers buy into the idea that they’ll earn lots of money and possibly be able to quite their job by simply starting a blog and going through all the motions the successful ones tell them to do. Fisrtly those ‘bloggers’ are not telling you everything, believe that. Here, I’m referring to all the nuances of the various software, tools, and other resources they claim contributes to their daily success. Secondly, there’s a lot more than is obvious as you observe, via scrolling, their social…