• Three white men sitting at a table grafting, the room looks like a think tank about what users want; a process of discovery.
    Business Intelligence

    What users want versus what investors and creators define as ‘useful’ content

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    Google, Bing and others rank useful content—we know this by now. But, if you’re not creating it or serving it up on your niche investment, then chances are you will struggle to gain attention and thus, traffic. So, what is useful content anyway? Useful is: Looking back, weren’t we – bloggers, content creators, digital property owners, and commentators – always concerned with that anyway? As far as I can remember, we always understood that we needed to get users’ attention with something they needed or desired. So, what’s this ‘useful content’ then, how is it different? Well, it boils down to…

  • An asian female sipping her coffee while looking at her iMac screen, depicting adding quizzes to her Wordpress site.
    Content Development

    Adding quizzes to your WordPress site without building an app

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    You need engagement. Something that keeps people on your site, interacting with your content, sharing it. Quizzes do that. They’re interactive. They’re shareable. And they turn passive readers into active participants. But here’s the problem—most people think adding quizzes means building a separate app or hiring a developer. It doesn’t. And that’s what you need to know. You don’t need to build a separate app That’s the short answer. WordPress quiz plugins do the job—and they integrate directly into your site. No coding. No app development headaches. The plugins worth looking at These work for WordPress.org sites—self-hosted setups where you’ve…

  • Lab with glass shelves alluding to incubating ideas
    Business Intelligence

    41 Niche businesses I’ll never build, but maybe you will | Part 1

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    I’ve been blogging and content-creating for years. It’s never been consistently under a specific name or brand, but I’ve been writing, producing, and flipping (occasionally) as a method of creative exploration and monetisation. Some ideas I’ve built out into monetised businesses and others not. In today’s post, I want to take you on a short journey to see the potential in quirky and oftentimes overlooked topics that could be turned into fruitful businesses. Now, as the series unfolds, you might think the ideas are brilliant or outright ridiculous. I’m expecting some aghast reactions. But, stay with me, because part of…

  • Colourful 3-D illustrated bars to denote growth
    Marketing

    Grow by Mediavine: Why I’m Thinking Twice About Using It on My Blog

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    Intro I was thinking about joining Grow by Mediavine. It’s been around for a while and has grown in popularity – must be a good sign. Beside this, I’m also researching ethical ‘content’ companies to align with as a writer, blogger, and creator. So, naturally, I wondered about Mediavine as a whole. Are they still a viable potential partner? So, what’s the deal, should I join Grow by Mediavine? Here’s What I’m Learning About Ethical Monetization I’ve been doing a lot of thinking lately about ethical business partnerships — especially in the context of running a blog. With so many…