• Three white men sitting at a table grafting, the room looks like a think tank about what users want; a process of discovery.
    Business Intelligence

    What users want versus what investors and creators define as ‘useful’ content

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    Google, Bing and others rank useful content—we know this by now. But, if you’re not creating it or serving it up on your niche investment, then chances are you will struggle to gain attention and thus, traffic. So, what is useful content anyway? Useful is: Looking back, weren’t we – bloggers, content creators, digital property owners, and commentators – always concerned with that anyway? As far as I can remember, we always understood that we needed to get users’ attention with something they needed or desired. So, what’s this ‘useful content’ then, how is it different? Well, it boils down to…

  • Young white female and black male looking at his computer screen - the mood is uplifting as if they’ve just discovered something positive.
    Business Intelligence

    Content site investments – what you need to know in 2026

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    If you’re smart about investing, here’s what you need to do in 2026. Content sites aren’t blogs. Let’s get that straight first. They’re digital assets – revenue-driven and dynamic. And in 2026, they’re going to look different than they did in 2025. What’s changing for content production Multi-format content is the baseline. Plus, AI-assisted creation isn’t optional anymore – allow the functionality to play research assistant, but do not, under circumstances copy and paste as is. Rather learn how to talk to it and how to train it in your own voice, if you must. Personally, I’m still a huge…

  • Non-designer sitting at her desk. A Muslim woman looking at iMac desktop screen with graphics on the screen or interface.
    Strategic Research Analysis

    Non-designer economy – What’s next? Market trends and opportunities ahead | Part 2

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    Do you identify as a designer or a non-designer? Either way, there’s a common thread in how both grapple with troubleshooting visual communication. Both are concerned with solutions, the non-designer however, prioritises ease-of-use and a low-lift execution. Now that we’ve discovered who this niche is in and where to find them in Part 1, let’s look at what non-designers need by looking at search intent and actual skills gaps. This will help us understand which way the market is trending. Market trends & growth Design has become democratised over the last 5-10 years. It was brought about largely by the…

  • Photo of multiple women as alter egos of the same women to inform the article about whether you’re a founder or investor
    Business Intelligence

    Niche blogger – Are you a founder or an investor? Two pathways to content site ownership we often overlook

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    Ask yourself whether you’re a founder or investor before you start a so-called blog. Many aspiring bloggers buy into the idea that they’ll earn lots of money and possibly be able to quite their job by simply starting a blog and going through all the motions the successful ones tell them to do. Fisrtly those ‘bloggers’ are not telling you everything, believe that. Here, I’m referring to all the nuances of the various software, tools, and other resources they claim contributes to their daily success. Secondly, there’s a lot more than is obvious as you observe, via scrolling, their social…