• Three white men sitting at a table grafting, the room looks like a think tank about what users want; a process of discovery.
    Business Intelligence

    What users want versus what investors and creators define as ‘useful’ content

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    Google, Bing and others rank useful content—we know this by now. But, if you’re not creating it or serving it up on your niche investment, then chances are you will struggle to gain attention and thus, traffic. So, what is useful content anyway? Useful is: Looking back, weren’t we – bloggers, content creators, digital property owners, and commentators – always concerned with that anyway? As far as I can remember, we always understood that we needed to get users’ attention with something they needed or desired. So, what’s this ‘useful content’ then, how is it different? Well, it boils down to…

  • Young white female and black male looking at his computer screen - the mood is uplifting as if they’ve just discovered something positive.
    Business Intelligence

    Content site investments – what you need to know in 2026

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    If you’re smart about investing, here’s what you need to do in 2026. Content sites aren’t blogs. Let’s get that straight first. They’re digital assets – revenue-driven and dynamic. And in 2026, they’re going to look different than they did in 2025. What’s changing for content production Multi-format content is the baseline. Plus, AI-assisted creation isn’t optional anymore – allow the functionality to play research assistant, but do not, under circumstances copy and paste as is. Rather learn how to talk to it and how to train it in your own voice, if you must. Personally, I’m still a huge…

  • Solopreneur vs Freelancer - multiple version of faces that look alike,suggesting identical personas or similar traits and associations.
    Strategic Research Analysis

    Solopreneur vs Freelancer – which one’s the best niche business model?

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    “Should you choose a business model based on potential profit? Or one that aligns with your vision and your energy?” Introduction If this article piqued your interest, then you’re either weighing up which one description suits you or… You’ve already made the leap—ditching the 9-to-5 in favor of autonomy, flexibility, and the promise of building something on your own terms. Whether you’re about to leap or already in the world of independent work, two labels keep surfacing: freelancer and solopreneur. They sound like the same thing, and perhaps they are interchangeable. After all, both are independent (or so it seems), both answer to…