Here are 10 sub-niches or categories within the profitable cleaning niche to build a niche blog around.
If you’ve ever wanted to start a profitable cleaning niche blog about cleaning and cleaning-related products this is the list you need right now.
If you’re new to niche blogging and need to know more about it, you can read my article on that here.
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Starting a Profitable Cleaning Niche Blog
Cleaning has become a very popular and trending niche, especially with TikTok. It’s a (surprisingly) engaging and easy type of content creation to get into.
It also doesn’t require any start-up costs because the subject – cleaning products – are items you already have in your home.
Plus, if there is a product you’d like to try you can always buy it, use it, and review it on your blog and socials afterward.
Creating content for a profitable cleaning niche blog has never been easier. Gone are the days of cleaning products looking industrial and unattractive. And the idea of cleaning is no longer looked down upon as a chore or duty done by staff or housewives.
Even career girls and guys, alongside stay-at-home moms, can acquire cleaning aids and home organization products in basic packaging and decant into more attractive containers that look more like chic home decor than utilitarian, household items.
So, how can you use this niche and create content for a niche blog? Well, first off, I would recommend getting into this only if you’re someone who either likes to clean or loves a clean, uncluttered, and neat home.
Someone who loves being organized or who loves planning (I’ll be discussing that in the next installment as a niche) would thrive in this niche as well. It helps if you naturally obsess over home cleaning or decor hacks.
Best yet, if you have found cleaning solutions for yourself and are willing to share them with an audience.
Sharing, learning, and educating (even just as a hack) is the foundation of contemporary niche blogging now.
So, if you’re intent on making money from your niche blog this is the mentality you need to adopt if it doesn’t come naturally already.
Cleaning niche blog topics for content creation ideas include and are not limited to:
Cleaning Products
If you want to be an influencer content creator this can be a great opportunity to create content like videos or ‘lives’ of actual cleaning rituals or showing users how to use products.
Use it to engage an audience who loves cleaning just as much as you or your brand does. It’s a great way to drive traffic to a niche blog and increase page views, gain subscribers to your newsletter and offers, as well as generate leads for conversions if you plan to sell or promote products.
This is a great niche blog to monetize with affiliate products such as Amazon, Aliexpress, Thrive Market, Dyson, Safely, and many more. Check out this resource for more affiliate programs.
A one-person niche blogger can choose to specialize just in cleaning products and create video content showing users how to certain products or better yet, film themselves during cleaning rituals to explain how to use basic cleaning products.
This niche blogger can even double down on it by finding clever ways to repurpose cleaning products for other uses and sharing it in content – people are looking for ways to save, so exploit this one!
Cleaning Aids/Agents specialty
This is not quite the same as cleaning products. Cleaning aids are specific products that eliminate dirt, unclog, or break up residue like oil or grease. In other words, it’s the actual liquid or substance that does the cleaning.
Cleaning products usually refer to the umbrella category to describe cleaning agents, tools, scrubbers, and cloths that are generally used together to facilitate a cleaning process. So, think of it as detergent, laundry liquid, liquid soap, washing powder, drain cleaner, toilet cleaner, etc.
This can be an excellent niche for products that really do help people solve a problem and one that everyone is always consistently looking for more versions of that make the cleaning process go even faster and with less fuss. In other words, the more solutions you can offer the reader, the more you’ll they’ll come back for more.
Don’t forget, this is another opportunity for developing and sourcing cleaning hacks. If you as the niche blogger can find ways to repurpose these products your readers will come back to you for more great ideas that make their lives easier – they’ll be hooked.
Cleaning Storage Containers
Who doesn’t love a good storage hack? Finding storage solutions that don’t require installation or renovation is a winning strategy for gaining followers.
Storage solutions are now chic and have an aesthetic strategy on their own. It’s no longer just a functional and utilitarian item. It’s regarded as a decor item and you can exploit this both ways ie. cleaning and decor. So, it’s a good monetization strategy.
Cleaning Appliances industry
Think vacuum cleaners, pressure washers, dust busters, and the like. These are more expensive items but can be monetized easily and promoted with video content as well as static blog posts.
Simple how-to’s for cleaning with appliances, the best appliances to get, and partnering with appliance specialists are ways you could expand into this niche. Remember you could be helping people – with your informative content and showing your knowledge – to make decisions about which appliances they need to get for their home.
Cleaning niche bloggers can even niche down and specialize in appliances that are allergy-friendly or healthier for the environment or the home. This is a growing niche market that is worth expanding into especially if you’re trying to solve this problem for yourself too.
If you think you’ll run out of content ideas for this specialized sub-niche, think again!
You can have lots of fun creating content about using cleaning appliances for various cleaning rituals but also, using the same appliances on different days of the week for the same cleaning duties but just doing it in different rooms, wearing different clothes, etc. You get the idea.
People read and watch (especially) content that entertains as well as informs. And it plays into the E-E-A-T algorithm formula. I find that the most engaging and best-performing content is the ones that are not contrived.
In other words, create niche blog content that is completely relatable.
Cleaning Utensils
Personally, I think you can never have enough utensils (read: gadgets). As discussed above, people love discovering tools and techniques to make cleaning faster, easier, and more efficient. Here you can exploit that need for smaller scale solutions.
This sub-niche also overlaps with the broader design niche.
If you’re a Pinterest ‘scourer’ like me, you would have noticed the endless array of beautiful, functional designs in the homeware and kitchenware niche. Here you can target both areas by serving up content that speaks to cleaning utensil fans as well as users who are conscious of aesthetics, decor, style, and smart living.
These folks would naturally be interested in clean living and hygiene solutions. It ties in with their aspirations of living in a beautiful home – that beauty is best displayed if the aesthetic is based on cleanliness and a healthy environment free from clutter and dirt.
Cleaning DIY (read: DIY cleaning products) industry
This one is a personal favorite of mine. It’s very popular and it’s a topic that I consistently rank on in searches.
You can write about DIY cleaning products you’ve researched, create your recipes for DIY homemade cleaning products, and sell or promote natural homemade products.
The main topic of this type of site would have to be the handmade, homemade, and do-it-yourself nature of the products.
You could also monetize with ebooks and mini-courses about learning to make your homemade cleaning products using kitchen utensils, appliances, and pantry items found in the home. Then you can upsell these products via affiliate marketing or dropshipping if users are taking your courses and they need any one of these kitchen items.
Cleaning Productivity and (popular) Planning niche
I think this is everyone’s Achilles heel when it comes to staying consistent with cleaning.
A good cleaning schedule is a popular printable template and very handy and efficient – college students love it for keeping them on track and it’s turned a domestic chore into a chic hack.
You could take this into the printable niche blog area and choose to specialize in creating, writing about, and selling printables to get organized with cleaning.
Cleaning and the Environment niche
Given the amount of products that are harmful to the environment and body (allergy-inducing) this could be a profitable blog to niche down with if you’re passionate about the subject.
But, even if you don’t advocate for this personally, you can still pursue it as a niche blog as it solves someone’s problem and could be a go-to site for people who are only searching for climate-friendly information and products.
So, you could write about products that are less harmful to the climate and healthier for families and also sell/promote other people’s clean living products.
Cleaning and Home Decor
These niches have merged in the best way possible lately. Cleaning and decluttering have become chic, trendy, and oh-so-stylish. So, I don’t need to explain how this can be exploited. Think chic home storage, decluttering ideas, and teaching people about it.
You can sell products that help people create a clean and tidy home while helping it look great as well as functional storage products that double as decor items – this is a major problem-solver so you’re bound to gain lots of traction with this. You do need to have a passion for interiors, but who doesn’t love an aesthetically pleasing and well-functioning home, even if it’s a studio apartment?
Cleaning Rituals niche
This niche is possibly for the Type-As but I think would apply to almost everyone. A niche blog that specializes in writing about cleaning rituals and how to either perfect or find ways of making cleaning rituals less time-consuming will be bookmarked by lots of readers. So, expect fans.
Once again, it’s all about offering a solution to a problem people face, and don’t be shy to ask readers for feedback. It will help you create even more valuable content based on what they need. Give them what they need and want and they will return again and again.
Cleaning rituals can include (and are not limited to) morning, afternoon evening cleaning rituals, self-care cleaning rituals, home cleaning rituals, bathroom cleaning rituals, garage cleaning rituals, gardening cleaning rituals, seasonal cleaning rituals, and more.
These all have a different set of requirements to maintain a clean, uncluttered, healthy, and well-functioning home. And if you can supply information on each sub-topic that helps them achieve that, you will be a go-to resource for it.
The best way to write content for a cleaning niche blog
All of the above ‘cleaning’ sub-niches are topics you can build out into a profitable cleaning niche blog.
Blogging requires a lot of effort, particularly writing as ‘content creation’, but there are solutions for that.
4 Efficient ways to write cleaning niche blog content:
- Batch writing content once per week and schedule posts to be published on certain days – do this to avoid writing every day and publishing in real-time.
- Use AI technology to write posts. There is a multitude of AI writers – some free, some paid – such as CharGPT, Ubersuggest AI Writer, Jasper, and Grammarly, to name but a few. This solution is very efficient but always check the content for accidental or coincidental plagiarism as well as whether it sounds natural or human enough. There will be more demand for human-written content in 2024, so consider this.
- Outsource blog posts writing to freelancers – you can find tons of freelance blog writers looking for work online. Scan job board sites and put out a notice on your socials that you’re looking for writers with experience in writing for the cleaning niche. Who you decide to work with will depend on your budget, whether they understand your strategy and vision for the content, and how fast they can deliver.
- Use AI like ChatGPT to write blog post outlines and do keyword research for you. Once you’ve done this you can quite easily outsource the actual body text to a freelancer while giving them a clear and concise outline of what they need to deliver. This can be an effective way of producing and delivering content efficiently and is perfect for a niche blog.
Conclusion: Profitable Cleaning Niche Blog
The cleaning niche is a fun, quirky highly relevant, and valuable topic to pursue if you’re looking to build a profitable blog or content website.
You’ll know whether you have the personality and passion for this niche ie. must love cleaning ‘solutions’, home organization, personal care, and hygiene!
Like I said, you’ll know it if you have it…these traits that is.
Conversely, you could be the person who has a passion for cleaning solutions simply because you hate doing it yourself and love a good hack.
Whatever your purpose is, remember that building a successful niche blog is about offering a solution to a problem.
When you become a go-to resource for solutions to a problem that increases your blog traffic. And you can’t make money from your niche blog without traffic.
The bloggers who gain a massive following are the ones who have solved a problem for themselves and offer that solution to others to help them improve their lives as well.
Whether you charge for that solution is entirely up to you – you decide how to run your blog business.
I’m just discussing the essence of what niche blogging has become and how it’s going to keep evolving in 2024.
So, I hope this has inspired you to start a niche blog today!
If you liked this post, you’ll love this article on How to define your product.
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