• Non-designer sitting at her desk. A Muslim woman looking at iMac desktop screen with graphics on the screen or interface.
    Strategic Research Analysis

    Non-designer economy – What’s next? Market trends and opportunities ahead | Part 2

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    Do you identify as a designer or a non-designer? Either way, there’s a common thread in how both grapple with troubleshooting visual communication. Both are concerned with solutions, the non-designer however, prioritises ease-of-use and a low-lift execution. Now that we’ve discovered who this niche is in and where to find them in Part 1, let’s look at what non-designers need by looking at search intent and actual skills gaps. This will help us understand which way the market is trending. Market trends & growth Design has become democratised over the last 5-10 years. It was brought about largely by the…

  • Solopreneur vs Freelancer - multiple version of faces that look alike,suggesting identical personas or similar traits and associations.
    Strategic Research Analysis

    Solopreneur vs Freelancer – which one’s the best niche business model?

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    “Should you choose a business model based on potential profit? Or one that aligns with your vision and your energy?” Introduction If this article piqued your interest, then you’re either weighing up which one description suits you or… You’ve already made the leap—ditching the 9-to-5 in favor of autonomy, flexibility, and the promise of building something on your own terms. Whether you’re about to leap or already in the world of independent work, two labels keep surfacing: freelancer and solopreneur. They sound like the same thing, and perhaps they are interchangeable. After all, both are independent (or so it seems), both answer to…

  • Strategic Research Analysis

    Online Art Education Niche: Two $300 million opportunities hiding inside it. Untapped.

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    Let me ask you something: when was the last time you thought about learning to draw? Was it in-person? Or have you, like so many others in the past, opted for online art classes instead? Maybe it was yesterday. Maybe it was twenty years ago when you doodled in the margins of your school notebook. Or maybe you’re one of those professional designers who suddenly realized you can’t remember the last time you picked up a graphite pencil to sketch. Here’s the thing—you’re not alone. That’s exactly why the online art education market is exploding into a $2.3-14 billion industry…

  • Strategic Research Analysis

    Brand vs logo: Do consumers know the difference?

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    Brand vs logo – 26% of adults are more likely to trust a company1 if they recognise its logo. But does that mean they have a genuine understanding of what the brand stands for? It’s an assumption that everyone knows the exact definition of each and, thus, the difference. But do they? For many consumers, the boundaries between a brand, a logo, a product, and identity blur. This raises some fascinating questions: Do people really think a brand is just its logo? Let’s be honest: a lot of people still do. They see a shiny mark on a website or…

  • Strategic Research Analysis

    Infographics promote longer session time – here’s why readers hang around

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    Here’s a Graphic Design and Content Writing tip that you can use as a niche blogger to generate longer session time – if you have multiple blog posts demonstrating data, this can be ‘link juice’ gold. I just finished reading some interesting insights in an article from NP Digital (as usual) this morning and wanted to share this with you in a quick micro blog post. Blogging basics: It’s perfectly acceptable to create micro blog posts for your niche blog – not all blog articles have to be long-form for the sake of SEO. Infographics increase engagement (sessions) compared to traditional…