• Three white men sitting at a table grafting, the room looks like a think tank about what users want; a process of discovery.
    Business Intelligence

    What users want versus what investors and creators define as ‘useful’ content

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    Google, Bing and others rank useful content—we know this by now. But, if you’re not creating it or serving it up on your niche investment, then chances are you will struggle to gain attention and thus, traffic. So, what is useful content anyway? Useful is: Looking back, weren’t we – bloggers, content creators, digital property owners, and commentators – always concerned with that anyway? As far as I can remember, we always understood that we needed to get users’ attention with something they needed or desired. So, what’s this ‘useful content’ then, how is it different? Well, it boils down to…

  • Young white female and black male looking at his computer screen - the mood is uplifting as if they’ve just discovered something positive.
    Business Intelligence

    Content site investments – what you need to know in 2026

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    If you’re smart about investing, here’s what you need to do in 2026. Content sites aren’t blogs. Let’s get that straight first. They’re digital assets – revenue-driven and dynamic. And in 2026, they’re going to look different than they did in 2025. What’s changing for content production Multi-format content is the baseline. Plus, AI-assisted creation isn’t optional anymore – allow the functionality to play research assistant, but do not, under circumstances copy and paste as is. Rather learn how to talk to it and how to train it in your own voice, if you must. Personally, I’m still a huge…

  • Popular tools for non-designers. Keyboard key displaying ‘solution presentation’
    Business Intelligence

    Who are Non-Designers? Meet the people building a new creative economy | Part 1

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    Do you prefer to DIY or outsource to professionals? I’ve spent a long time designing for clients and customers who were on the latter side of the fence. Except, presently speaking, there is no fence anymore.  Design has become so democratized (long overdue) that it’s more of a personal or professional and strategic choice, than an obligation. Cue, the non-designer title. This isn’t a patronizing title to segregate the trained and aesthetically discriminating from those who apparently ‘can’t’. Actually, I see it as the most empowering new design niche for those who choose not to educate because it simply isn’t necessary- given…

  • Lab with glass shelves alluding to incubating ideas
    Business Intelligence

    41 Niche businesses I’ll never build, but maybe you will | Part 1

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    I’ve been blogging and content-creating for years. It’s never been consistently under a specific name or brand, but I’ve been writing, producing, and flipping (occasionally) as a method of creative exploration and monetisation. Some ideas I’ve built out into monetised businesses and others not. In today’s post, I want to take you on a short journey to see the potential in quirky and oftentimes overlooked topics that could be turned into fruitful businesses. Now, as the series unfolds, you might think the ideas are brilliant or outright ridiculous. I’m expecting some aghast reactions. But, stay with me, because part of…

  • Photo of multiple women as alter egos of the same women to inform the article about whether you’re a founder or investor
    Business Intelligence

    Niche blogger – Are you a founder or an investor? Two pathways to content site ownership we often overlook

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    Ask yourself whether you’re a founder or investor before you start a so-called blog. Many aspiring bloggers buy into the idea that they’ll earn lots of money and possibly be able to quite their job by simply starting a blog and going through all the motions the successful ones tell them to do. Fisrtly those ‘bloggers’ are not telling you everything, believe that. Here, I’m referring to all the nuances of the various software, tools, and other resources they claim contributes to their daily success. Secondly, there’s a lot more than is obvious as you observe, via scrolling, their social…

  • Business Intelligence

    Niche Blog strategies for 2025:

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    Intro If you’ve considered starting a blog in 2025, you’ve probably wondered whether to start a personal or a niche blog. Whether you settle on a blog for personal expression or to start a side hustle or full-time business, it can be a powerful engine to take what you have to offer to the next level. More specifically, a niche blog is for those wanting to provide a service or product and monetize it. If you’re any one of the above, your first step is to choose what your niche will be. Even if you want to start a personal…

  • Business Intelligence

    How to define your product: You’ll have one when you know what you stand for

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    This is something I grappled with when I realized what I was selling was different from what I valued. I needed to uncover how to align them. A key factor in knowing how to define your product. What do you stand for? Sounds corny, but useful in this discussion. It’s tied to your passion. It’s what drives you creatively, the type of business person you are and the type of projects you do or don’t accept. How you navigate relationships and handle conflict is another major factor that shapes your reputation and now – more relevantly – your brand vibe.…

  • Business Intelligence

    How to Start a Profitable Cleaning Niche Blog: 10 Sub-Niches you can monetise

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    Intro Here are 10 sub-niches or categories within the profitable cleaning niche to build a niche blog around. If you’ve ever wanted to start a profitable cleaning niche blog about cleaning and cleaning-related products this is the list you need right now. If you’re new to niche blogging and need to know more about it, you can read my article on that here. Starting a Profitable Cleaning Niche Blog Cleaning has become a very popular and trending niche, especially with TikTok. It’s a (surprisingly) engaging and easy type of content creation to get into. It also doesn’t require any start-up…