Ask yourself whether you’re a founder or investor before you start a so-called blog.
Many aspiring bloggers buy into the idea that they’ll earn lots of money and possibly be able to quite their job by simply starting a blog and going through all the motions the successful ones tell them to do.
Fisrtly those ‘bloggers’ are not telling you everything, believe that. Here, I’m referring to all the nuances of the various software, tools, and other resources they claim contributes to their daily success.
Secondly, there’s a lot more than is obvious as you observe, via scrolling, their social media lives and reading their income bragging articles.
Thirdly, a lot of the successful bloggers (especially the lifestyle ones claiming to be earning 7 figures per annum) are clearly not writers. Some even lack basic eloquence and cs not even construct decent sentences. But, they’re super successful.
Why? Because their talent may not by in creative or journalistic writing, but they are business-savvy.
That’s a fantastic skill to have in niche blogging, whether you have a natural flair or instinct to see opportunities for monetization or simply taught yourself to become great at it.
Anything can learnt online these days and Amen! to that.
Related reading:
What kind of founder or creator are you?
You’ll find more long-term value by asking yourself whether you’re a blogger (writer with any skill level, but must like writing) or are just in love with the idea of owning and making money from digital property.
Checklist for founder or creator types:
If you’re unsure, niche down (choose your topic or focus) and go through the following list of questions:
- do I like to write?
- do I love creative writing?
- do I prefer the facts?
- do I like fiction?
- do I like non-fiction?
- am I a list-maker?
- am I a researcher, do I scour the internet in my spare time?
- do people always ask me how to do things?
- do I like helping people, or do I prefer to be left alone?
- do I prefer online friends of real-life ones?
- do I like to explain or do I prefer to curate sources of information?
Related reading:
What kind of an investor are you?
Are you the one more focused on how the content site or blog is going to earn money?
If you answered Yes!, then you’re most definitely an investor type. In other words, you care about monetisation.
You’ll know if you’ an investor if you don’t ‘care’ that much about writing, content creation or crafting as much as owning.
Checklist for investor types:
- you care about earning money from a content site
- you want to earn money from a blog-style website (personal, human-like style website)
- you want to generate a regular, passive income from a content site
- you’re not precious about a specific niche as long as it’s profitable
- you understand that websites are a form of digital property (digital real estate)
- you regard buying a website as an investment
- you are not interested in producing content yourself
- you are comfortable with outsourcing content writing and production
- you enjoy passive investment instead of active ‘hustling’ – in fact, you hate hustling
- you love ideas, brands, products but you have no desire to actually make them yourself
- you believe in building wealth over time and are not looking for a get-rich-quick scheme
Related reading:
- Solopreneur vs Freelancer – what’s the difference; which one’s the best niche business model?
- Online Art Education Niche: Two $300 million opportunities hiding inside it. Untapped.
- Brand vs logo: Do consumers know the difference?
- How to start a niche blog – Step-by-Step for Beginners Who Want to Post ‘Something’
- Beginner guide to blogging platforms 2025
Something to help inspire, motivate or activate your thinking
If, by any chance, you are vacillating between starting a niche blog or a personal brand one, why don’t you try my free workbook?
It’s an editable PDF, making it easy to download and type straight into it.
I guarantee it will not only inspire you, but help you answer a few critical questions about who you are as a person both introspectively (think: what drives me) and publicly (think: persona) – insights that are beneficial for structuring a successful blog.
It’s simple but thought-provoking enough to stir something 🙂
Download it below and if you prefer, feel free to unsubscribe after you’ve received it to remove your email – sometimes you need your privacy. I completely get that.
