This is something I grappled with when I realized what I was selling was different from what I valued. I needed to uncover how to align them. A key factor in knowing how to define your product. What do you stand for? Sounds corny, but useful in this discussion. It’s tied to your passion. It’s what drives you creatively, the type of business person you are and the type of projects you do or don’t accept. How you navigate relationships and handle conflict is another major factor that shapes your reputation and now – more relevantly – your brand vibe.…