NicheBlogLab.com · Free Resource

The Pinterest Pin Design
Spec Sheet for Bloggers

Everything you need to recreate all 10 high-click pin templates in Canva — fonts, colors, sizes, and layout tips, all in one place. No design experience needed.

Step 1 — Canva Setup
1

Open Canva and create a custom size

Go to canva.com → click "Create a design" → choose "Custom size" → enter 1000 × 1500 px. This is Pinterest's ideal 2:3 ratio.

💡 You can also search "Pinterest Pin" in Canva's template search — it'll default to this size automatically.
2

Add your fonts as brand fonts (Canva Pro) or search manually (Free)

Canva Pro: Go to Brand Kit → add your chosen fonts and colors so they're always one click away. Free version: search each font name in the font picker — all fonts in this guide are available free.

3

Save your hex colors as a palette

In Canva, click any colored element → click the color square → scroll down to "Document Colors" → add your hex codes. They'll stay saved for the entire project.

💡 Stick to 2–3 colors per pin. More than that starts to look chaotic in the feed.
4

Export as PNG, not JPG

When downloading: click Download → choose PNG → uncheck "Compress file". PNG keeps your text sharp. JPG can make text look blurry at small sizes on mobile.

5

Always add your blog URL

Place your URL in small text at the bottom of every pin. This protects your image if it gets re-shared without a link, and reinforces your brand in the feed.

Pinterest-Proven Color Palette

These colors are drawn from Pinterest's own research on high-performing pins. Warm neutrals, coral/red, deep teal, and navy consistently outperform trendy or overly bright palettes.

Terracotta Coral
#E07A5F
CTAs, accents, freebies
Pinterest Red
#C1121F
Free download pins, bold CTAs
Deep Teal
#2D6A6A
List pins, dark backgrounds
Light Teal
#81C9C9
Accents on dark teal pins
Deep Navy
#1B2A4A
Stats pins, authority feel
Dark Slate
#3D405B
Problem/Solution, quote pins
Warm Off-White
#FDF6EE
Light backgrounds, step-by-step
Soft Blush
#FFF0EB
Before/after, neutral layouts
Warm Amber
#C17A3A
Tutorial pins, step numbers
Pure White
#FFFFFF
Clean minimal layouts
Font Guide

Use max 2 fonts per pin. Pair a personality font (serif or display) for headlines with a clean font (sans-serif) for body text. All fonts below are available free in Canva.

Font Name Use For Style Canva
Playfair Display Headlines, quote pins, editorial feel Serif, elegant Free
Montserrat Labels, URLs, eyebrows, CTAs Sans-serif, clean Free
Raleway Bold headlines, freebie pins Sans-serif, geometric Free
Lora Pull quotes, italic accents Serif, literary Free
Merriweather Tutorial / step-by-step headlines Serif, readable Free
Oswald Big numbers in stats pins Condensed sans, bold Free
Open Sans Body text, list items, descriptions Neutral, highly readable Free
All 10 Templates — Quick Reference
# Template Name Background Fonts Key Colors Best For
01 Warm Coral Headline White Playfair Display + Open Sans Benefit-driven posts with a photo
02 Deep Teal List Deep Teal #2D6A6A Playfair Display + Open Sans Numbered lists, "7 ways to…" posts
03 Warm Neutral Steps Warm off-white #FDF6EE Merriweather + Montserrat How-to guides, tutorials
04 Clean White Quote White Lora Italic + Montserrat Quotes, tips, brand authority
05 Bold Red Freebie Pinterest Red #C1121F Raleway ExtraBold + Open Sans Lead magnets, free downloads
06 Soft Blush Before/After Blush #FFF0EB Playfair Display + Open Sans Transformation/comparison posts
07 Dark Navy Stats Deep Navy #1B2A4A Oswald + Raleway + Open Sans Data, statistics, research posts
08 Clean White Text-Only Near-white #FAFAFA Playfair Display + Lora + Open Sans Opinion posts, strong headlines
09 Slate + Coral Problem/Solution Slate #3D405B + Coral #E07A5F Lora Italic + Raleway Bold Pain-point led, SEO/traffic posts
10 Dark Editorial Photo Dark #1A1209 + photo overlay Playfair Display + Montserrat Income posts, behind-the-scenes
10 Design Rules That Drive Pinterest Clicks

Use 2:3 ratio always

1000 × 1500 px is Pinterest's sweet spot. Longer pins (up to 1:2.1) still work, but anything beyond that gets cut off in the feed.

Max 2 fonts per pin

One headline font + one body font. More than two and your pin starts looking chaotic on a 5-inch screen.

Lead with the benefit

"7 Blog Income Streams" beats "Blogging Tips." Specific outcomes and numbers consistently outperform vague titles.

Make text readable at thumb size

Pinterest is mostly mobile. If you can't read your headline when the pin is the size of your thumb, it needs to be bigger or bolder.

Use warm neutrals, not harsh white

Off-whites (#FDF6EE, #FFF0EB) feel more premium than stark white and stand out better in a feed full of white pins.

Red and coral are your CTR friends

Pinterest's own data shows red and warm coral tones consistently drive more clicks. Use them on CTA buttons and key accents.

Create 3–5 pins per post

Don't make one pin per article. Create variations — different templates, headlines, and color schemes. Fresh pins = more impressions.

Always add your URL

Small, bottom-corner, every single pin. It protects your content if it gets re-pinned without a link attached.

Pair an italic serif with a bold sans

Lora Italic + Montserrat Bold, or Playfair Display + Open Sans — this pairing is one of the best-performing combinations on Pinterest.

Export as PNG, not JPG

PNG keeps text crisp at small sizes. JPG compression can blur your headline on a mobile screen, which kills CTR.